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Japan Tourism Agency > News/Press Conferences > Press Release > 2010 > Official Start of Visit Japan Year Autumn Campaign
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Official Start of Visit Japan Year Autumn Campaign


Last Update : 2010/10/1

2010, which is the target year of the Visit Japan Project (VJ Project), is being positioned as Visit Japan Year, (VJY) and one of the eye-catchers of autumn campaigns will start from October.

 The Tourism Agency has been carrying out measures for the VJ project to ensure the delivery of Japan’s attractions to countries overseas and assistance for creating attractive Visit Japan traveling goods with the aim of raising the number of foreign tourists to 10 million in 2010, utilizing mutual public and private cooperation. In addition, and as a medium-to long-term target, it is aiming at 20 million tourists in 2016 and 25 million in 2019. At the VJ project juncture of 2010, with our aim of achieving 10 million this year, we now working to enhance our momentum to accept foreign tourists all over Japan.

 The autumn campaign being implemented now is one of the eye-catchers of the VJY (Visit Japan Year), carried out in cooperation with private companies, municipalities and others. For foreign tourists who visit Japan during the autumn campaign by the end of November, we will not only provide various privileges such as discounts and gifts at more than one thousand cooperating facilities nationwide,  but also develop welcoming events and the like.

 In addition, in order to enhance the receptive awareness of the public toward foreign tourists, various projects and announcements will be developed over this period. These will involve tie-ups with private businesses and affiliated bodies developing autumn campaigns by displaying posters and the like, centering on the cooperating facilities.

 In the autumn campaign, measures to deliver overseas information on various tourism attractions of Japan, such as its traditional culture and contemporaneous culture, green tourism and sports tourism for each theme will be started. Specifically this will involve (1) provision of information on cultural events in the Tokyo area in corporation with the Ministry of Economy, Trade and Industry, the Cultural Agency, and the Tokyo Metropolitan Government, (2) strengthening measures at specially set sites for the autumn campaign to deliver tourism resources information of each region, with reference to each tourism theme (cultural tourism, green tourism and sports tourism). From now on, we will actively promote the delivery of information, enhance the interest of foreigners to visit Japan and ensure the momentum of the Visit Japan program.

* In addition to our guidebooks for foreign tourists visiting Japan, information is available from this dedicated site: (