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Japan Tourism Agency > News/Press Conferences > Press Release > 2010 > Sixth APEC Tourism Ministers Meeting Held ~Nara Declaration adopted as a result of the meeting~
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Sixth APEC Tourism Ministers Meeting Held ~Nara Declaration adopted as a result of the meeting~


Last Update : 2010/9/24

The APEC Tourism Ministers Meeting was held with ministers of the twenty-one economies in charge of tourism gathered in the ancient capital of Nara, which marks 1300 years since it became the capital under the name of Heijokyo The meeting was held from September 22 (Wednesday) to 23 on common political issues shared in the region, aiming at the promotion of tourism in the region. As a result of the meeting, the Nara Declaration was adopted.

1. Date: September 22 (Wednesday) – September 23 (Thursday, Holiday)
2. Place: New Assembly Hall (Venue: Reception Hall, second floor), elsewhere
3. Participants: Ministers in charge of tourism or proxies of twenty-one countries / regions (economies) in the Asia-Pacific region, the APEC Secretariat
4. Participants from this Ministry: Mr. Mabuchi, Land, Infrastructure, Transport and Tourism Minister, Mr. Mizohata, Tourism Agency Commissioner, Mr. Yamada Tourism Agency Assistant Vice-Minister
5. Outline of the results

(1) In the speeches and discussions carried out by participating ministers and others, the theme and the contents of Japan’s delivery were as follows.
 [1] Theme: Under the 2010 Japan APEC comprehensive theme of Change and Action and the tourism ministers’ theme of Tourism as a new growth strategy in the Asia-Pacific Region, it was acknowledged that tourism has economic significance in areas including the creation of employment, elimination of poverty, maintenance of the environment and so forth.
 [2] Speeches by representatives of the participating economies: Reports from each economy were provided. Japan explained the actual state of inbound and outbound tourism, and tourism policies.
 [3] Measures for various issues in the tourism sector: Japan and the other economies made reports on their measures for the following five points (the brackets in 1-4 indicate Japan's presentations).
  1. Tourism as an engine for growth (an engine for growth)
  2. Sustainable tourism industrial strategy (staggered vacations)
  3. Inbound tourism industrial strategy (inbound tourism strategy)
  4. New and diversified tourism (MICE / medical tourism, sports tourism)
  5. New political issues such as risk control and so on.

(2) As an outcome of this meeting, the Nara Declaration, which compiles the orientation of actions in the tourism sector of the APEC, was adopted.
(Major points agreed upon)
 [1] Confirmed the significance of tourism for growth in the Asia-Pacific Region.
 [2] This tourism ministers meeting recommends to APEC the inclusion of significant contributions to economic development for the Asia-Pacific Region brought about by tourism in the summit declaration in Yokohama.
 [3] Agreed to maintain balance for the tourism industry to contribute to regional development, and maintain sustainable development and strengthen APEC tourism cooperation.
 [4] In order to accelerate economic recovery, emphasized the importance for each economy to realize the ongoing promotion of tourism.
 [5] Evaluate each economy’s efforts to equalize tourism demand and create employment to ensure widespread and balanced growth in this sector Emphasized the importance of the dissemination of statistics capable of international comparison.
 [6] Examine the potential of regional cooperation for further tourism promotion as well as information sharing for inbound tourism strategies, and recommended tourism promotion which can be expected to have multiple effects throughout the whole of APEC.
 [7] Confirmed to generate a wide variety and new tourism demands, ranging from sports tourism and MICE, .
 [8] Agreed to hold the coming seventh meeting in Russia in 2012.

6. Excursion sponsored by Nara Prefecture.
An excursion arranged by Nara Prefecture was held on September 24. Representative members, including economy representatives, participated in the event, and experienced an outdoor tea ceremony in Yakushiji Temple and talked with local volunteers.