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Japan Tourism Agency > News/Press Conferences > Press Release > 2010 > The Japan MICE Year makes a full-fledged start!
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The Japan MICE Year makes a full-fledged start!


Last Update : 2010/4/28

Based on the “MICE Promotion Action Plan” formulated last July, the Japan Tourism Agency has decided to position the year 2010 as the “Japan MICE Year” and press on with various activities to promote MICE during the year. MICE is being promoted as a link in the “30 Million Foreign Visitors Program,” through which we intend to increase the annual number of overseas visitors to Japan to 30 million in the future, in order to further promote inbound tourism to Japan. During this year, which marks the “First year of the MICE Era,” the Japan Tourism Agency will sequentially implement various projects and special events to promote MICE as related to the Japan MICE Year. From among those projects, we will introduce a few major plans on the attached sheet.