Ministry of Agriculture, Forestry and Fisheries (MAFF)
【Promotion of agricultural products】
“Food Action Nippon” initiative to promote consumption. Promotion of exports of agricultural products from disaster-affected areas.
・To carry out promotional activities that will increase consumption of agricultural products from the disaster-affected areas, and support the area by assisting events held by regional sellers.
・To promote agricultural products from the disaster-affected area through international events, and to assist regional production of food programs for TV stations abroad so that regional products and foods will be well-covered overseas, leading to a recovery of export, and attracting foreign tourists.
Period
From June 2012 to March 2013
【Promotion of tourism in disaster-affected areas by utilizing agricultural products】
Support tourism by promoting it through the use of local brands and products
To support agricultural, forestry, and fisheries workers in disaster-affected areas who are willing to cooperate with tourist agents in their efforts to use local brands and products to attract more travelers.
Period
From April 2012 to March 2013
【Green tourism】
Support the expansion of green tourism through the creation of systems and facilities
To support green tourism promotion by assisting programs that promote cultural and nature exchange between urban and regional areas, and through the creation of facilities for such exchange.
Period
From June 2012 to March 2013
【Volunteer activities】
Support and promote participation in volunteer activities in rural areas
To support activities that match volunteers with locals in rural areas who need help, as part of the assistance to locals by urban residents, businesses, and NPOs.
Period
From June 2012 to March 2013